Thursday, December 6, 2012

Creating Visual Metaphor...with Playing Cards

We didn't want audiences to pass judgement on any of the actors, so they all needed to be dressed the same. In the real world, you can't tell someone's HIV status just by looking at them.  We didn't want viewers trying to guess which character might be infected. The card is just a normal card when they start playing, but by the end its status has changed.


This is a visual metaphor for the fact that if you're not getting tested between partners, if you were to contract the virus, you may not know which partner you contracted it from. The message stresses the importance of getting tested, especially when entering new relationships.

Support the campaign at: INDIEGOGO.COM/WRHAP

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