We were initially considering something dark and edgy. The term, "dubstep," was tossed around. We wanted something that would appeal to our target age group: 18 to 35 year olds
Our editor (John Carey) introduced us to composer Keith Kenniff's catalog and selected "Rituals" as our temp music. Temp music is a film term for the temporary soundtrack used during the edit until licensed music becomes available. "Rituals" is a playful indie pop track and the polar opposite from what we initially had in mind. We fell in love with it!
HIV/AIDS is a serious condition, but we are attempting to distance the
diagnosis from the stigma. We want women to be happy and in control of
their reproductive health, not distrustful or in fear, so we thought the
playfulness of "Rituals" would be the perfect juxtaposition to lift the
somber tone that our PSA might otherwise have.
We finally decided to make it official and contacted composer Keith Kenniff for permission to license his song! And he said, "Yes." We couldn't be happier with our music selection for the PSA!
Support the campaign at: INDIEGOGO.COM/WRHAP
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