Using Color to Create Symbolism

In our inspiration boards, we pictured the actors wearing all white shirts so that everything but their faces blended into the background set design, which would also be mostly white. The idea was to create a cool, clean neutral environment without any distracting colors. This way the viewer's attention would be focused on the actor's faces and what they were doing. The card they're passing is small and we didn't want audiences to miss it.

The signature red represents compassion for those living with AIDS. The black blindfolds were supposed to represent the absence of light or knowledge. When the actor removes her blindfold at the end, it represents getting tested and knowing her status, because now she can see.

Another important reason why we choose such a stylized color scheme is because we really wanted the PSA to stand out. We want to grab audiences' attention before they tune out or change the channel during a commercial break. Choosing bold colors like Red + White + Black will hopefully intrigue viewers long enough to wonder what the actors are doing and why they're blindfolded. If we keep them watching, hopefully they'll pay attention long enough to get our message!

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