Wednesday, March 20, 2013

Kudos to our Creative Team!

Volunteering as the department head for a PSA is not easy. It's a test of maximizing creativity with minimal resources and all our volunteer creative team passed with flying colors. There was a little hand wringing here and there, but everyone made it happen. A special kudos to our creative team for their support!

Production Team

Elizabeth Bayne is the Director and Co-Writer. A recent film grad from Art Center College of Design, she studied public health at Yale University and worked as a research fellow on the U.S. EPA public outreach campaigns for childhood asthma and radon awareness, before pursuing her MFA in film.

Montana Mann is our Writer. A fellow student at Art Center College of Design, Montana is a filmmaker and advocacy worker with PROTECT, a children's rights organization. Being half-Iranian, Montana feels strongly about women’s rights in Iran and organized a group to publicize the issue via protests and by releasing viral videos filmed by activists in Iran.

Clora Ferguson is our Producer. She recently finished UCLA's Producer's Program while working full time as a middle school teacher and assistant producing on multiple short films and web series. Inspired by her students, Clora's dream is to produce full time and use film to tell their stories.

Sandra Valde is our Cinematographer. She's a graduate from the American Film Institute (AFI), where she currently teaches classes and has become a much in demand Director of Photography on many independent film projects. She is currently in production for her 10th feature film!

Elise Om is our Wardrobe Stylist. A recent graduate from Art Center College of Design, Elise majored in product design and developed her own clothing line while in school. Our PSA is her first production.

Lawrence Kim is our Production Designer. A graduate from the American Film Institute (AFI), Lawrence also trained as an architect during an international fellowship to the prestigious Architectural Association School of Architecture in London.

Friday, March 8, 2013

WRHAP HIV PSA launches online March 10th!

This Sunday is National Women & Girls HIV/AIDS Awareness Day!

It's also the day we're launching our HIV awareness PSA Campaign on behalf of local non-profit, Whittier Rio Hondo AIDS Project (wrhap.org). Please share this important message with the women and girls in your life. Let them know you care and remind them to be smart and know their status.
"Sharing" HIV PSA Campaign from WRHAP.ORG
80% of women diagnosed with HIV are in a relationship and many don't perceive themselves to be at risk. Be smart, know your status and remove the blindfold!

See the 30 and 15 seconds spots in English and Spanish here:
https://vimeo.com/channels/wrhaphivpsa

The BetaSPs are here!

Just received the BetaSP dub tapes that we'll be distributing to stations this month!

After much searching, we were able to identify a distribution company willing to give us a generous discount to print and encode our PSA tapes.

Now we can track each time the PSAs air on local stations!

As you can see, we've picked the official (unofficial) slogan for the campaign...the look and slogan was inspired by our campaign's graphic designer, Angie, who we recruited to create a unique look for our branding. Customized branding helps PSA campaigns stand out to station managers and increases recall among audiences. We also have custom packaging designed around the campaign's branding that we'll unveil next week. Stay tuned!