Just received the BetaSP dub tapes that we'll be distributing to stations this month!After much searching, we were able to identify a distribution company willing to give us a generous discount to print and encode our PSA tapes.
Now we can track each time the PSAs air on local stations!
As you can see, we've picked the official (unofficial) slogan for the campaign...the look and slogan was inspired by our campaign's graphic designer, Angie, who we recruited to create a unique look for our branding. Customized branding helps PSA campaigns stand out to station managers and increases recall among audiences. We also have custom packaging designed around the campaign's branding that we'll unveil next week. Stay tuned!
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